The Gañafote Cup continues to build on its growth and visibility with a new strategic move. The organization has reached an agreement with Mediaset España for the broadcast rights to the 2026 Gañafote World Cup, which will be held from March 27 to 29 in Huelva.
This agreement will enable the tournament to be broadcast more widely across the various channels and platforms of the Mediaset España group, including digital services such as Mediaset Infinity and Mediaset Infinity+, as well as other apps, websites, and media outlets belonging to the group and ElDesmarque. In addition, the content may be distributed via pay-TV platforms in Spain that broadcast the channels managed by Mediaset España.
As part of the agreement, Mediaset España will be responsible for giving the tournament maximum visibility through an exclusive promotional campaign for the broadcast of the Matches. During the week leading up to the event, ElDesmarque and the group’s main social media accounts will share news, videos, and special content, building anticipation and bringing every detail of the tournament to thousands of fans across Spain. Additionally, ElDesmarque will publish a daily recap featuring the highlights of each matchday, ensuring that no one misses a single detail of the Gañafote Cup.
One of the highlights of the event—the Gañafote World Cup final, which will be played at the Nuevo Colombino Stadium just before the tournament’s official opening—will be broadcast live on Mediaset Infinity on March 27.
This latest development reinforces the Gañafote Cup's position as a tournament that is constantly growing, expanding its reach and visibility, and solidifying its commitment to the development and promotion of youth soccer.
